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AVADirect To Expand Beyond Gaming PCs Into Home And Business Segments

November 29, 2015
AVADirect Custom Laptop

Like many custom PC builders, AVADirect sells its own custom builds, such as its Avalanche II system, but it also allows you to create a completely unique PC build, by choosing your own parts and having the company assemble and ship it to you. However, AVADirect believes it can expand to a more casual audience with the launch of its Home and Business section.

According to Travis Bortz, AVADirect's vice president of business development, the Home and Business sections offer some degree of choice with various components. However, don't expect an extensive library of components to choose to create an HTPC or workstation build. Bortz said the basis for the idea started a year ago, but the main priority at the time was launching a new version of the website. In that time, the company evaluated its customer surveys to figure out its next steps. This new feature is the result. Overall, Bortz believes this simplistic approach to building a custom PC eliminates the confusion in the shopping experience. Customers can focus on choosing the most important parts of the system and leave the specifics to the company.

AVADirect also addressed an issue that rarely gets discussed: financing. On top of the two new sections, the company also partnered with a new financing firm called Affirm. Bortz said it caters to all financial backgrounds (within reason, of course), including college students, stay-at-home parents, and professionals. It will provide 3-, 6- and 12-month payment plans, and although the exact pricing options weren't available, Bortz said they are "attractive."

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