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Why custom computers?

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Since computers are omnipresent in our modern lives, and there are many makes and models to choose from. In such a world, one may wonder why someone would need a truly custom computer instead of selecting one of the many available pre-built options. There are dozens of manufacturers that each offer many different models, each with further options to select from. For the true enthusiast, this simply isn’t enough.

Users of computers all have different capabilities requirements. Designers, engineers and architects need to accomplish specific tasks on their computers, and those tasks dictate what hardware they need. Some animators would render scenes or their own computers, while at other studios animators would send scenes to a server for rendering. Would the same computer make sense in both use cases? It certainly would not. A workstation that is used to render a digital scene would be far too expensive for use by an animator that sends rendering jobs to a server. This example highlights how even the same professional might require a drastically different computer depending on the infrastructure at the company where they work.

It’s also easy to see why two different PC gamers would have different hardware needs. Even if they are playing the same game, the two players may have different priorities. Let’s say one player has a 1080p display with a 144Hz refresh rate, and the other has a 4K display with a 60Hz refresh rate. The first player would want to optimize for higher frame rates because their screen could display up to 144 FPS, but only at a resolution of 1920 x 1080. The second player would want to optimize for higher resolution because their display has a maximum resolution of 3840 x 2160 but can only display up to 60 frames per second. So even though they are playing the same game, each player would want a differently optimized gaming PC.

Fully custom computers allow for the buyer to configure a PC to their exact specifications and optimize it for their use case. Given the same budget, two users would want different PCs set up for their specific needs. One might want to prioritize storage or graphics, while the other may want to optimize for calculations and memory. All of these variations of hardware requirements are impossible to meet via a traditional pre-configured computer model system. Pre-built, branded PCs are priced significantly higher than custom computers because they include marketing costs as well as the prestige of the brand name. Custom computers offer the best value by providing PCs with the exact hardware the user needs and nothing else.


I'm a marketing professional who loves to get down to the geeky details. When I'm not studying the latest components or industry news, I can be found biking, hiking or gaming.