Scroll Back to Top menu



AVADirect Custom computers

Partner Branding Guidelines
Digital
Logo

Logos are available in various file formats. All Brand and Partner Guidelines provided below. Please review to ensure proper use and placement of logos and other AVADirect brand elements.

Whitespace
& Sizing

The white space around the brand elements is extremely important. It helps to keep things clean and professional. The minimum whitespace around the elements is equivalent to half of the mark size. Keep in mind this is the minimum – the more space, the better.

Whitespace
Minimum Sizing
21.08 mm
0.83 in
60 px
12.35 mm
0.49 in
35 px
Usage on
Backgrounds

The AVADirect logo can work in any color situation, but it's recommended to keep consistency and display it in the original blue color when possible.

Color
Palette

These are the primary and complementary colors of the brand. Make sure to always use these exact color codes.

Blue (Primary)
Color Codes
HEX: #2196f3
RGB: 33 / 150 / 243
PMS: 2192 U
CMYK: 71 / 34 / 0 / 0
Grey (Secondary)
Color Codes
HEX: #454545
RGB: 69 / 69 / 69
PMS: 19-0000 TPG Raven
CMYK: 67 / 60 / 58 / 43
White
Color Codes
HEX: #FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0